Recently I finished Chip Heath and Dan Heath’s book Made to Stick: Why Some Ideas Survive and Others Die and they give six principles for making ideas stick that I found helpful. To preface, the Heath brothers do say, “there is no ‘formula’ for a sticky idea — we don’t want to overstate the case. But sticky ideas…
Recently I finished Chip Heath and Dan Heath’s book Made to Stick: Why Some Ideas Survive and Others Die and they give six principles for making ideas stick. To preface, the Heath brothers do say, “there is no ‘formula’ for a stickY idea — we don’t want to overstate the case. But sticky ideas do draw from…
Chip Heath and Dan Heath in their book Made to Stick: Why Some Ideas Survive and Others Die discuss a principle called the Curse of Knowledge. The Curse of Knowledge is the difficulty of remembering what it was like not to know something. The importance of this principle is massive as we think about reaching people for Jesus.…
Theology Along the Way 