Find out which needs your audience finds most compelling, and tap into them – Joe Carter and John Coleman

Heuristics is a fancy name for “rules of thumb” or principles. Joe Carter and John Coleman share several heuristics in their book How To Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator that “illuminate more fully the character of Christ’s communication and can have an enormous impact on the ways in which you communicate with others”…

The Expository Genius of John Calvin: Some Notes from Steve Lawson’s Book on Calvin’s Preaching

John Calvin is a heavyweight in the history of Christian thought. When thinking about any particular point of theology, theologians of all stripes are wise to wrestle with his ideas. Love him or hate him, his influence is unquestionably felt across the world. Karl Barth, an intellectual giant in his own right, says, Calvin is…

{New Post} Do you have ethos?

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the views…

Hopefully, as a pastor you have ethos.

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the…

22 Rules of Thumb in preaching or communication

Your basic message should contain good news. Start with your audience’s needs. Start with examples your audience will understand. Speak your audience’s language. Never speak about your speech. Use witnesses. Communicate with confidence. Get it right. Do not boast; act with humility. Know when to speak and when to be silent. Be enigmatic. Listen. Ask…