{New Post} Do you have ethos?

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the views…

Hopefully, as a pastor you have ethos.

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the…