{New Post} Do you have ethos?

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the views…

Hopefully, as a pastor you have ethos.

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the…

22 Rules of Thumb in preaching or communication

Your basic message should contain good news. Start with your audience’s needs. Start with examples your audience will understand. Speak your audience’s language. Never speak about your speech. Use witnesses. Communicate with confidence. Get it right. Do not boast; act with humility. Know when to speak and when to be silent. Be enigmatic. Listen. Ask…