1. Your basic message should contain good news.
2. Start with your audience’s needs.
3. Start with examples your audience will understand.
4. Speak your audience’s language.
5. Never speak about your speech.
6. Use witnesses.
7. Communicate with confidence.
8. Get it right.
9. Do not boast; act with humility.
10. Know when to speak and when to be silent.
11. Be enigmatic.
12. Listen.
13. Ask questions.
14. Just ask.
15. When appropriate, stand up to authority.
16. Don’t bend core principles or standards to gather disciples.
17. Create a sense of urgency.
18. Remember, a prophet is without honor in his hometown.
19. Praise those who do well; express disappointment in those who disappoint you.
20. Don’t fear division.
21. Remember, words matter.
22. Don’t cast your pearls before swine.

To purchase Joe Carter/John Coleman’s book and read about these “rules of thumb” in more detail go here.