Trust is crucial for influence and credibility. Oren Harari in The Powell Principles: 24 Lessons from Colin Powell, a Legendary Leader shares a good word on establishing trust that’s essential for leaders to learn.
People are inclined to trust those who…
- Are competent – individuals who have relevant knowledge and experience and can keep the organization whole and healthy.
- Have character – people who stand for something (a value, an ideal, a cause, a mission).
- Have courage – people who stand for what is right even in the face of adversity.
- Are loyal – people who are committed to those below, beside and above them.
- Have confidence – people who have a spirit of certainty and resolve.
These attributes can be distilled into three tactics:
- Never underestimate the “trust factor.” A leader needs to exemplify many essential traits—those mentioned, as well as selflessness, sacrifice, and empathy.
- Encourage communication. A leader has to be available for his people to communicate with and to do so without fear of retribution, which will build trust.
- Be a servant leader. A leader needs to lead out in an example of service.