6 Principles of Sticky Ideas

Recently I finished Chip Heath and Dan Heath’s book Made to Stick: Why Some Ideas Survive and Others Die and they give six principles for making ideas stick. To preface, the Heath brothers do say, “there is no ‘formula’ for a stickY idea — we don’t want to overstate the case. But sticky ideas do draw from…

The Curse of Knowledge

Chip Heath and Dan Heath in their book Made to Stick: Why Some Ideas Survive and Others Die discuss a principle called the Curse of Knowledge. The Curse of Knowledge is the difficulty of remembering what it was like not to know something. The importance of this principle is massive as we think about reaching people for…

Jesus is the true and better Esther

I love how Keller shows us throughout the Bible how everything points to Jesus. Let your heart be encouraged! Jesus is the true and better Adam, who passes the test in the garden and whose obedience is imputed to us (1 Cor 15). Jesus is the true and better Abel, who, though innocently slain, has blood that cares…

Jesus is the true and better Job

I love how Keller shows us throughout the Bible how everything points to Jesus. Let your heart be encouraged! Jesus is the true and better Adam, who passes the test in the garden and whose obedience is imputed to us (1 Cor 15). Jesus is the true and better Abel, who, though innocently slain, has blood that…