{New Post} Do you have ethos?

What is ethos? Joe Carter and John Coleman in their book, How to Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator write, Ethos is the persuasive appeal of one’s character, and especially how this character is established by means of the speech or discourse. To put it more simply, ethos is argument by character. Against the views…

Jesus started with His audience’s needs and so should you.

Heuristics is a fancy name for “rules of thumb.” Joe Carter and John Coleman share several heuristics in their book How To Argue Like Jesus: Learning Persuasion From History’s Greatest Communicator that “illuminate more fully the character of Christ’s communication and can have an enormous impact on the ways in which you communication with others” (124). One…